Featured guide
SEO for SMEs: what your website can do — and what it cannot
A practical framework for technical SEO, content and authority: what your website can strengthen, where the limits are and how to start.
Knowledge & insights
Insights on websites and software.
Practical guidance on web strategy, UX, technical SEO and discoverability in Google and AI systems.
View all articlesShort engineering notes
Product strategy · 1 min read
When is your prototype ready for real work?
A prototype proves an idea. A product must also stay reliable, understandable and maintainable when more people depend on it.
Architecture · 1 min read
What a good application architecture makes easier
Architecture is not a diagram for the wall. It is a way to make future decisions cheaper, clearer and less risky.
Operations · 1 min read
The first 30 days after launch: measure before optimising
Without useful signals, improvement is guesswork. Here is the observability foundation that gives a product team direction.
Engineering notes · 1 min read
What AWS CDK in an Nx monorepo asks of your build process
Infrastructure as code only pays off when application code, deployment and local development share the same quality bar.
Case study
The decisions behind The District website
How a broad offer spanning karting, bowling, karaoke and events became a recognisable structure with a clear route to booking.
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Lighthouse
After a Lighthouse score: what should you fix first?
A practical priority model for SMEs: connect technical audits to real visitors, important pages and improvements that are safe to ship.
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SMEs
Which decisions shape your website budget?
Not an arbitrary price range, but a clear framework for judging scope, content, technology and collaboration before comparing proposals.
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SMEs
How to choose a web designer for your SME: 9 questions
A practical way to compare web studios on understanding, process, ownership, content and follow-up — not only on style or price.
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Lighthouse
Lighthouse or PageSpeed Insights: which test do you need?
The difference between a reproducible lab test and real-user data — and how to use both to improve a business website with intent.
Read articleTechnical SEO
Local SEO for Belgian SMEs: the practical foundations
How a website, business profiles, consistent details, local context and genuine reviews work together to support local discovery.
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Performance
Performance and accessibility: the quality foundation of a business website
Why fast pages, stable layouts, keyboard use, readable contrast and clear forms all belong in professional web design.
Read articleWeb design
What should an SME website brief contain?
A practical briefing structure that clarifies goals, audiences, content, responsibilities and decisions before design begins.
Read articleSMEs
What should be on a business website? A practical content check
The essential content for an SME website: from the offer and proof to contact details, customer questions and clear next steps.
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Web design
When should a business replace its website?
A decision framework for choosing between focused improvements and a new content structure and technical foundation.
Read articleAI search
Being found in Google and AI search: what your business website needs
No magic GEO trick: just crawlable content, first-hand evidence, consistent business information and a website that genuinely helps people.
Read articleLighthouse
What does a Lighthouse score really tell you?
Why Lighthouse is useful for performance, accessibility and technical SEO — and why chasing 100 does not guarantee higher rankings.
Read articlePractical guide
From website question to a clear decision.
A practical seven-step way to decide what your business website needs before you start.
Open the full guide01Clarify goals and challenges
We bring the context, ambitions and constraints together before choosing solutions.
02Define audience and positioning
A clear place in the right visitor’s mind makes every following decision stronger.
03Choose content, structure and functionality
We define what visitors need and turn it into a logical route.
04Plan the technical foundation and integrations
The right technical choices keep the website manageable, fast and ready to grow.
05Include SEO and content strategy
Discoverability starts with useful answers supported by a technically sound foundation.
06Refine design, UX and conversion
We translate the direction into a recognisable experience that builds confidence and supports action.
07Launch, monitor and improve
A good launch is a starting point: we look at what works and improve it with focus.
Want to apply these ideas to your website?
We can turn the relevant ideas into a concrete plan for your business.
Have a website question you want to think through?
Tell me what is not working today and we will help you decide what to do first.